I am a foresight and CMF professional based in Boston, MA. I create future-focused and market relevant direction for brands and produce beautifully clean and balanced designs.

As a design, CMF and strategic foresight leader with over two decades of experience, I bring a future-focused lens to the intersection of culture, design, and brand. My work is not just about identifying trends, it’s about sensing the deeper shifts in society that shape how people live and choose their products. I translate these insights into compelling narratives and tangible color, trend, and design direction that inspires product design, ignites marketing strategies, and guides purposeful brand evolution. Each season, I uncover white space opportunities and macro forces that reveal where the world is headed while helping teams design toward that future vision with cultural relevance and brand purpose.

Clients

Acumed
adidas
Chaco
Fossil
KEEN
NOBULL
Reebok
The Gluten Free Bar
Klugonyx

Services

Strategic Foresight
Creative Direction
Trend Direction
Color, Material, and Finish Direction
Branding
Graphic Direction